Old Navy is described on Gap’s corporate site as ‘Wardrobe must-haves for the family’. The simple sentence sums up the mission of Old Navy, which was created to bring Gap’s designs and sensibility to families on a lower budget. It’s been a stunning success, often outcompeting its parent company and keeping the whole thing afloat during some difficult years at the turn of the century.
Gap was founded to provide cool clothes to young people, and its evolution towards Old Navy’s ‘for the whole family’ approach is partly just a product of the passage of time: The young people shopping at Gap in 1969 eventually grew up but kept their affection for the brand, continuing to buy Gap clothes for themselves and their kids. Thus Gap evolved from spiky upstart brand to a staple of malls across the world.
In order to retain these customers after Gap’s adoption of a more upscale image in the 1980s, Gap recognised the need to produce more affordable clothes that were still fashionable, retaining the look and to feel of Gap’s iconic clothes without the price tag. The first attempt at this approach was called Gap Warehouse, and did indeed look pretty much like a warehouse, rather than a boutique. Gap executives realised that the idea was sound, even if the name and the design of the stores weren’t so great, and pursued the idea with Old Navy. The new name helped make the subsidiary appear more distinct from its parent company, allowing it to attract its own customers independently of Gap. OldNavy ca coupons have been available ever since Old Navy officially expanded into the Canadian market in 2001.
Old Navy have continued to focus on their core market, shifting slightly to take in families. It’s also stuck to its mission to produce clothes cheaply: It currently has a sale of up to 40% off on all of its products, meaning that shoppers are 100% certain to pick up a bargain on their Canada website. They also offer free shipping on orders over $50, and free returns, so there’s really no end to the savings you can get online with Old Navy. Generous OldNavy promo codes help them to achieve their historic mission of providing high-quality low-cost clothes.
As a wholly-owned subsidiary of Gap Inc., Old Navy are also covered by Gap’s impressive ethical policy, which they are slowly but surely applying throughout their whole supply chain, working with governments around the world and the International Labor Organization to ensure the tightest possible compliance with labor standards, regulations and laws. For the customer, this means that you can shop cheaply at Old navy without worrying about the ethical implications of sweatshop labor.
Old Navy continue to make good on their promise of making great clothes for families without breaking the bank. Shopping online can get you amazing savings on clothes and shipping, and loyalty points with great rewards, too! You can also get a digital Old Navy Canada in store coupon if you’re internet-savvy but you still prefer to do your shopping in a physical store.
