It’s an increasingly rare business that doesn’t have a website. It’s also increasingly easy to spot those that take their sites seriously and those that don’t. Having a site is one thing, having a good site is something else.
Sites created using a standard template may look okay but they can be hard to update which means that the content quickly becomes static and visitors lose interest. Using a template also means a limited range of colours and other design options so your site can end up looking similar to those of other businesses.
With more and more people accessing the web from mobile devices it’s also important to ensure that a website works well and looks good on all devices.
Selecting a Designer
If you want a website to stand out and be effective it’s worth going to a professional web design agency in London or elsewhere. But how do you go about selecting a designer?
It’s worth asking a number of questions. For example, have they worked with similar businesses to yours? Can they help you with branding? You should also ask to see examples of sites they’ve done in the past and check if the companies are still using them.
You also need to define what you need. If you have a fixed budget make it clear what you’re prepared to spend. Make the objective of your site clear too, do you want to sell online or attract customers to a bricks and mortar business?
After the Site is Launched
Once a website is finished and online, that isn’t the end of the process. Designers like www.britishwebsites.co.uk will be able to help you keep your site up to date – or make it easy for you to do so yourself. They’ll also help you with things like search engine optimisation (SEO) to ensure that your pages get seen by the right people.
A website is both a shop window and a source of information about your business, so it’s important that it works well and looks good. If it fulfils these objectives it doesn’t have to be super sophisticated: however, a site built by a professional designer is more likely to do a better job than one you’ve built yourself using a standard template.